(Video) Have a Real Conversation
There are countless ways to sell financing and protection products, but only one way to truly connect with customers.
There are countless ways to sell financing and protection products, but only one way to truly connect with customers.
Top trainer tells an F&I pro from San Antonio to stop fighting credit unions and join them. He also reveals three reasons most CU members should choose dealership financing.
A reader wonders if a scenario exists where trading rate for product doesn’t cross that invisible legal line. The magazine’s resident F&I pro weighs in.
The magazine’s resident F&I pro takes on a question about the Risk-Based Pricing Rule and its widely used exception notice.
Feeling pressure from management to shorten time spent in finance, a producer from California asks the magazine’s resident F&I pro how to shorten the needs-discovery portion of his process.
An F&I pro from Atlanta is struggling with deals involving remote deliveries. The magazine’s resident F&I expert has the answer.
An F&I manager from New York asks the magazine’s resident F&I pro how achieving a $1,600 per-copy average is even possible. He responds with strategies employed by the Top 25 F&I operations in the nation.
The magazine’s resident F&I pro agrees that tech tools can’t sell product alone, but he does believe the online space offers new opportunities for F&I pros to engage and educate customers.
Why should your customers buy the service contract if their vehicle is already covered? The magazine’s resident F&I pro has the answer.
The magazine’s resident F&I pro responds to an F&I manager’s query on how to handle a parent’s objection to his products.
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