Car buying and selling trends are changing dramatically as a result of the Digital Age, and even more so as a result of the COVID-19 pandemic. With the majority of car shopping now taking place online, consumers are increasingly demanding better research tools and the opportunity to complete at least some steps of the purchasing process online. When you incorporate an online car purchasing solution into your sales plan, you have the opportunity to collect useful data points from any in-market customer who uses the tools. Inside your CRM or DMS, you can keep track of vehicles of interest, funding information, F&I product viewings, and train-in information.
Key takeaways:
By Elead
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In