Dealership Advertising Cheat Sheet

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A new advertising campaign can be a great way to drum up business for your dealership. But if you're not careful it can be a great way to get in trouble with the FTC. The FTC has recently cracked down on dealer advertising violations - and it can cost your business upwards of 6-7 figures if you're found liable. Beyond being against FTC regulations, untruthful or deceitful advertising will hurt your reputation with existing and future customers.

Download KPA’s Dealership Advertising Cheat Sheet to learn:

• How the FTC decides if your advertising is deceptive
• Penalties for dealerships that run false or deceptive ads
• When you need to start paying attention

By KPA