|When||Apr 18, 2005 - May 20, 2005|
Better understand the Internet customer and assist customers who prefer to shop or buy their vehicles online. This training includes use of lead management systems (AVV Web Control), managing the Internet sales process, Internet consultant job descriptions, advertising/marketing/merchandising on the Web and developing action plans (quick responses, accurate inventory, complete product knowledge, locate vehicles at other sources, negotiate with lead providers, maintain conversion ratios, work with other department personnel and emarketing). We will provide you with 125+ sources of customer information (Web sites) including KBB.com, Edmunds.com, CarsDirect.com, manufacturer sites and how to sell cars on eBay). Mystery shop 6 local competitors in your area and rate them against each other. Learn the latest Internet department marketing technology tools, and how to use virtual test drives, PDAs and two-way pagers to your benefit. Practical hands on training for selling in the automotive industry including sales process training, lease terminologies, worksheets and calculations, Regulation M and lease vs. buy presentations. For more information contact 1-800-255-9110 or e-mail [email protected].
College of Automotive Management