April 2020

The Digital Revolution is Upon Us

An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.

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In This Issue

Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success. - Image by Free-Photos from Pixabay

Article

How Are Consumers Shopping for Cars?

Everyone wants power and freedom, yet no one wants accountability. We won’t ever change the consumer, but if we better understand their behavior, we can better prepare ourselves for some of the...

Article

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