First Advantage Credco Introduces New Lead Prospector and MyMarket IQ Products
POWAY, Calif., -- First Advantage CREDCO, LLC, a wholly owned subsidiary of First Advantage Corp., announced the introduction of a new suite of customer acquisition and retention products, which includes Lead Prospector and MyMarket IQ.
POWAY, Calif., -- First Advantage CREDCO, LLC, a wholly owned subsidiary of First Advantage Corp., announced the introduction of a new suite of customer acquisition and retention products, which includes Lead Prospector and MyMarket IQ.
Lead Prospector and MyMarket IQ improve consumer marketing results by detailing what products are currently selling in the industry, who’s buying them, and how to effectively reach qualified prospects. The new product suite sets the pace for a series of lead generation and post-campaign reporting tools, while supporting First Advantage’s overall expansion strategy in the automotive dealer market.
Lead Prospector combines automotive, consumer demographic, and lifestyle information to create reliable prospecting data. MyMarket IQ provides comprehensive statistical data on the automotive market, enabling auto dealers to make informed decisions on managing inventory and strategies for increasing market share. Lead IQ, which is an integral reporting component of Lead Prospector, provides a unique capability for reporting marketing campaign results. The report details sales ranking by model for new and used vehicles, overall in-market dealer sales and other relevant data, which empowers auto dealers with an intelligent competitive analysis.
Both products, which debuted at the 2006 NADA Convention, are powered by R.L. Polk & Co.’s consumer automotive data.
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