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Leverage Your Factory’s Marketing Tools

Lexus used virtual reality, augmented reality, and other advanced digital marketing tools to...

Dealers seeking a harmonious online-to-instore experience should start by taking advantage of the advanced digital marketing tools, assets, and services your manufacturers are offering for free.

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The Federales Are Watching

The Federales Are Watching

There is a palpable sense of relief among dealers at the end of the CFPB era, but the FTC, DOJ, and state attorneys general are actively taking up the once-feared bureau’s cause.

Blog Post

It's Just Time

The editor says goodbye to the magazine that introduced him to the amazing world of F&I and the automotive retail industry at large.

Blog Post

Give Yourself an Edge

His Madness offers a sample of word-tracks and strategies from many of the nation’s leading F&I producers and trainers.

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Red Flags Alert

The editor believes recent regulatory activity should serve as a warning to dealers who haven’t dusted off their Red Flags compliance programs in the years since the rule took effect.

Blog Post

Readers Are Leaders

Do you know the minimum amount of tread depth a tire must have for a tire-and-wheel claim to be approved? If you don’t, His Madness has a message for you.

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Sharing the Profit

After losing members of his sales team, a dealer asks the magazine’s resident F&I expert for his take on paying salespeople on F&I income.

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Comply Like Nobody’s Watching

His Madness wants F&I pros to commit to ethical dealings with customers and finance sources because it’s the right thing to do, not just for the very real threat of reprisal.

Blog Post

GAP Suffers Another Setback

The editor reveals the truth behind an NPR report critical of the industry’s efforts to undo the Military Lending Act guidance that put the brakes on GAP sales.