Product knowledge does not always translate to product understanding by the customer, so don't assume they are already aware of the features and benefits your product offers. John Tabar from UDS here with this F&I Tip of the Week.
July 14, 2020
What I mean by that is that often times, when we present our vehicle service contract, the customer will give us the "It's a good car" objection. Tune into this Tip of the Week with Ritch Wheeler of American Financial's F&I University.
July 9, 2020
How early do you get out of your office and engage the customer? Top F&I managers know that the sooner they engage the customer, the better. Tune in to this Tip of the Week with John Tabar of UDS.
July 7, 2020
Tune in to this Tip of the Week with UDS' John Tabar!
June 30, 2020
Do you believe in your products or do you just sell them? It's a fair question. Here's another question that will help you find out ... What products are you currently enrolled in to protect your own personal vehicle? If the answer is none, that might be an indication that you are not a true believer after all. UDS' John Tabar encourages you to believe in the products you are selling to help the customer believe in their value.
June 23, 2020
Most of us will process and retain a story better than we process or retain facts, and a good story can make the difference between your customer identifying with the value of the benefit and saying "no thanks." UDS's John Tabar shares the five elements of a good story in this Tip of the Week.
June 16, 2020