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Trial Closes: Impact by Design

Trial Closes: Impact by Design

In this video, Dwayne Wiggins from the Automotive Training Academy by Assurant talks about the differences of soft and hard trial closes and how they can impact a sale.

December 2, 2021

Transforming Through Transition

Transforming Through Transition

Jimmy Atkinson, CEO of AUL Corp., predicts quick changes are required to position dealers and manufacturers for the future as the automotive industry reinvents itself post-pandemic.

October 28, 2021

You Know What They Say About Assumptions…

You Know What They Say About Assumptions…

Assumptions are a dangerous byproduct of our industry and we all need to check ourselves when it comes to stopping an idea in its tracks based on emotional biases and unsupported knee-jerk reactions.

May 13, 2021

Stop Losing Customers to Third-Party Service Contract Marketers
Why Post-Sale Marketing Matters
The Why Behind the Showroom Greeting

The Why Behind the Showroom Greeting

No matter what product you sell or whether it is in person or over the phone, the first impression will have a great effect on your ability to help the customer make good decisions.

March 9, 2021

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