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Results: 40
New Business Strategies for the Post-Pandemic Shopper

New Business Strategies for the Post-Pandemic Shopper

The needs arising from the pandemic have accelerated the needs of dealers to welcome digital innovation and the ability to provide an enhanced customer digital retailing experience will accelerate your revenue growth and drive loyalty.

November 19, 2020

The Silver Lining: A New Sales Model Emerges

The Silver Lining: A New Sales Model Emerges

Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.

November 18, 2020

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.

November 4, 2020

Questions to Ask as You Evaluate Conquest Vendors

Questions to Ask as You Evaluate Conquest Vendors

In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.

November 2, 2020

Let’s Talk Politics: A 5-Step Survival Guide For Dealerships During The 2020 Election Season
How Dealers Can Successfully Tap into Election Cycle Digital Advertising
Post-COVID Impacts on Car Dealerships

Post-COVID Impacts on Car Dealerships

As car dealerships continue to tackle the difficulties of the pandemic, it is important to also acknowledge the ways in which this transformation has moved the needle forward.

September 28, 2020

How the Pandemic Will Strengthen the Automotive Industry More Than the Great Recession
Deterring Dealership Crime with Remote Video Surveillance
Embrace Behavior, Discard Models: How COVID-19 Changes What Data Your Dealership Needs 
Does Your Brand Positioning Ring True with Your Customers?

Does Your Brand Positioning Ring True with Your Customers?

Brands work hard to form emotional connections with consumers, and brands that haven’t established an authentic identity are paying the price when the statements they make don’t ring true with what their customers think and feel.

September 10, 2020

Automation, Disruption, and Tough Love for the Auto Industry
Automotive Retail 2.0 is Here: Are Dealerships Ready for it?
Schaller Auto Group Aids Educators

Schaller Auto Group Aids Educators

It’s one thing to say you’ll support your community, but it’s another thing to do it. No one can say that dealer Art Schaller, Jr., of Schaller Auto Group, New Britain, Conn., only pays lip service to charitable opportunities.

August 26, 2020

Change Is Required

Change Is Required

The automotive industry is going through rapid change, facing additional costs associated with personnel, benefits, and retention, and depending on a steady stream of additional customers to replace those customers that have defected. So how do you change how you conduct business to meet the current challenge?

August 26, 2020