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CTV Advertising: What’s in It for Auto Dealers?

CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

October 30, 2019

3 Digital Retailing Myths Debunked

3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

September 25, 2019

Why Dealership Staff Fear Digital Retailing (and What to Do About It)
Opinion: Stop Stocking Vehicles You Can’t Sell
Why IT Strategy Is Mission Critical to Dealer Success

Why IT Strategy Is Mission Critical to Dealer Success

Dealer software expert warns few dealerships have the IT infrastructure required to support your business operations and protect your data as connected devices, digital retail platforms, and threats to cybersecurity proliferate.

July 1, 2019