If the COVID-19 crisis has taught dealers anything, it is that they have a fiduciary duty to their shareholders, employees, and customers, to remain well capitalized in order to survive the next crisis. Stay the course, tweak where necessary, but don’t be so quick to fix what isn’t broken, despite what the disruptors might urge.
June 30, 2020
What will selling and servicing cars in the New Normal be like post COVID-19? If you are a professional, know your product, care about your clients, communicate with customers on their terms, and focus on an ownership experience that fits their life, you will succeed.
June 15, 2020
Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.
May 26, 2020
Instead of simply asking, telling, or yelling at your team to get you what you need – show them why it matters, and what happens when you don’t have what you need when you need it.
May 6, 2020
What should hiring managers look for when they interview female candidates and how can they best support these superstars as they come on board?
April 30, 2020
At least 6.4 million flu cases were reported between October and December 2019. Given that influenza is a serious medical condition, do dealerships have a role to play in limiting its spread?
February 24, 2020
So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.
February 6, 2020
When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
February 4, 2020
Are you an F&I game changer or an F&I grouch? Get 2020 off to a hot start by remembering why you chose this work and the many opportunities it offers — even on cash deals.
February 4, 2020
Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.
January 27, 2020
Be sure you know the three F&I ‘gotchas’ that compliance auditors, regulators, and plaintiffs’ attorneys will be hunting for in 2020 with this three-minute read.
January 27, 2020
Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
January 22, 2020
Synthetic identity fraud is incredibly costly and difficult to detect. Expert explains why your dealership is at risk and why a multilayered defense works best.
January 22, 2020
A case against a Connecticut dealership proves a knowledge of both state and federal rules may be necessary to successfully navigate the arbitration process.
December 30, 2019
Whatever happened to customer loyalty? Expert shares four proven ways to earn your next customer’s trust — and their repeat sales and service business.
December 26, 2019