Do you believe in your products or do you just sell them? It's a fair question. Here's another question that will help you find out ... What products are you currently enrolled in to protect your own personal vehicle? If the answer is none, that might be an indication that you are not a true believer after all. UDS' John Tabar encourages you to believe in the products you are selling to help the customer believe in their value.
February 24, 2021
Product knowledge does not always translate to product understanding by the customer, so don't assume they are already aware of the features and benefits your product offers. John Tabar from UDS here with this F&I Tip of the Week.
February 23, 2021
Most of us will process and retain a story better than we process or retain facts, and a good story can make the difference between your customer identifying with the value of the benefit and saying "no thanks." UDS's John Tabar shares the five elements of a good story in this Tip of the Week.
February 17, 2021
In this video, Trent White with the Automotive Training Academy explains how your best customer may be closer than you think.
February 4, 2021