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Agents of Change

Agents of Change

Studies show that change is coming to the finance department, and dealerships like Northwest Honda and Southern Chrysler-Jeep are making sure their F&I offices are ahead of the digital curve.

November 25, 2015

Status Update

Status Update

Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.

July 6, 2015

Dealership Avoidance New Shopping Normal

Dealership Avoidance New Shopping Normal

Dealership avoidance is becoming the new normal for car buyers, according to a new study. It showed that one in six shoppers skipped the test drive and nearly half visited one or no dealers prior to making a purchase.

June 2, 2014