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Measuring F&I  Performance

Measuring F&I Performance

The Father of the F&I menu breaks down how he measures F&I success. He also explains how his methodology can help reduce charge-backs and cancellations.

December 17, 2014

Converting the Ca$h Customer

Converting the Ca$h Customer

The Father of the F&I menu lays out a four-step process for converting the cash customer. He even throws in a technique for selling a VSC to those who refuse to convert.

July 14, 2014

Leasing: Boom or Doom

The ‘Father of the F&I Menu’ weighs in on leasing’s second-quarter boom. He also lays out six products that need to be on your lease menu.

December 23, 2013

Measuring F&I Success

Measuring F&I Success

F&I managers love to tout their profit per retail unit, but the “Father of F&I Menus” says there’s a more accurate way to measure performance.

December 7, 2012