Finding the Digital Sweet Spot
Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.
May 14, 2012
Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.
May 14, 2012
Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.
March 13, 2012
Fresh from AFSA and NADA, the editor believes the auto industry is not only back, it’s strong and ready to push forward — and that goes for finance, too.
March 12, 2012
Dealers at the industry's annual get-together said the Internet will set the terms for the market's recovery.
April 1, 2010
When it comes to social networking, the question is not what it can do for your business, but what it can tell you about your business.
March 16, 2010