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3 Elements of a Balanced Online F&I Strategy

3 Elements of a Balanced Online F&I Strategy

Flooding your dealership’s website with F&I content without a strategy can be just as costly as underreacting to the Digital Age. The magazine’s resident F&I pro details a balanced approach for taking F&I online.

October 15, 2018

4 Steps to Overcome Any Objection

4 Steps to Overcome Any Objection

The magazine’s resident F&I wiz lays out a four-step process for handling any objection and having fun while doing it.

September 6, 2018

One Giant Leap for F&I

One Giant Leap for F&I

Top trainer says it’s time for F&I professionals — particularly the vets — to let go of the past and embrace the changes facing automotive finance and protection products.

May 30, 2018

Menu Selling Reloaded

Menu Selling Reloaded

F&I trainer believes new technology and expert salesmanship can combine to create an efficient and productive menu-selling process.

May 4, 2018

3 Laws of Every Customer Interaction

3 Laws of Every Customer Interaction

F&I managers succeed by ensuring their customers learn something, feel something, and are motivated to purchase the protection products they need.

March 16, 2018

Ask the Power Questions

Ask the Power Questions

The magazine’s resident F&I pro reveals the two magic words that, when mixed with solid power questions, can motivate your customers to buy.

January 8, 2018

5 Questions F&I Pros Must Answer Monthly
The Power of  Momentum

The Power of Momentum

F&I trainer says meeting the demand for daily improvement requires F&I professionals to create and capitalize on their own momentum. He lists 10 momentum-building books every F&I manager must read.

May 4, 2017

One-Chance Training

One-Chance Training

Do you show up every day to showcase your skills, or do you show up to develop them? F&I trainer explains the critical difference.

February 10, 2017

Selling Solutions, Not Products

Selling Solutions, Not Products

Great F&I professionals don’t jump to conclusions, and they don’t try to solve problems for customers. Instead, they solve problems with customers. F&I trainer explains how.

December 5, 2016

5 Steps to Taking F&I Online

5 Steps to Taking F&I Online

F&I trainer makes the case for digital F&I. He offers a five-step process for adding information about products, pricing, and your finance team to your dealership’s website.

October 4, 2016

2 Ways to Take a Break and Improve Your Sales Numbers in the Process
The Master's Mindset

The Master's Mindset

Are your penetrations stuck in neutral? Top trainer explains how adopting the F&I master’s mindset creates more enjoyable — and productive — presentations.

June 3, 2016

Nothing but the Truth

Nothing but the Truth

F&I trainer says car buyers will only truly reveal their needs in an environment that rewards honesty. He offers a few trust-building tips designed to get customers to open up.

February 4, 2016

The Emotional Side of Selling

The Emotional Side of Selling

Top trainer reminds F&I pros to occasionally set aside the logical flow of product presentations and let emotions take over.

December 9, 2015