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Converting the Ca$h Customer

Converting the Ca$h Customer

The Father of the F&I menu lays out a four-step process for converting the cash customer. He even throws in a technique for selling a VSC to those who refuse to convert.

July 14, 2014

10 Regulatory Hot Spots for 2014

10 Regulatory Hot Spots for 2014

The “Father of the F&I Menu” offers his list of 10 regulatory hot spots for 2014, several of which fall outside of the F&I manager’s jurisdiction.

January 21, 2014