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Not all dealers had today’s Internet customer in mind when they joined the digital revolution. For Sun Toyota, the Great Recession was all the motivation it needed.

July 14, 2014

Dealership Avoidance New Shopping Normal

Dealership Avoidance New Shopping Normal

Dealership avoidance is becoming the new normal for car buyers, according to a new study. It showed that one in six shoppers skipped the test drive and nearly half visited one or no dealers prior to making a purchase.

June 2, 2014

Pied Piper Sees Improvement in Internet-Lead Response Times

AutoNation Uses eBay for New Sales Promotion

AutoNation is using eBay for a new promotion it launched this month. As of Saturday, eight of the 29 vehicles offered for sale were purchased through the site’s Buy It Now feature.

March 27, 2012

SunTrust Partners With TrueCar

A week after adding a former dealer association exec to its management team, TrueCar announced that it has forged a relationship with SunTrust Bank to provide the bank’s customers with direct access to its auto buying service.

March 22, 2012

In High Demand

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

March 13, 2012

IAS Takes F&I Selling Online

IAS announced that it will release SmartOffer, an e-mail-based F&I presentation program designed to allow dealers to present and sell product to Internet customers.

March 13, 2012

Social Media Firm Offers Marketing Tips for Auto Dealers

Stone Meta Media is offering auto dealers four tips on how to ensure that their digital presence puts them at the consumer’s moment-of-truth, the critical decision point when their desire for a new vehicle emerges.

March 8, 2012

HookLogic Integrates Polk Intelligence

HookLogic announced it will integrate Polk's predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers.

February 9, 2012