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CTV Advertising: What’s in It for Auto Dealers?

CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

October 30, 2019

3 Digital Retailing Myths Debunked

3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

September 25, 2019

Opinion: Stop Stocking Vehicles You Can’t Sell
High-Value Users: The Key to Maximizing Dealer Ad Dollars
3 Steps to Scrub Your Customer Data and Sell More Cars
3 Ways to Drive Online Reviews

3 Ways to Drive Online Reviews

Sales, F&I, and service all play a role in generating reviews that improve your dealership’s online standing and lend new insights into the customer experience you deliver.

April 26, 2019

Opinion: Early Identification Improves the Customer Journey
Time to Reimagine  Co-Op Marketing

Time to Reimagine Co-Op Marketing

Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.

March 8, 2018

Bridging the Digital GAP

Bridging the Digital GAP

Once the king of the car-buying process, dealers are under attack in today’s Digital Age. Industry insiders believe auto finance sources hold the key to restoring order.

October 10, 2017

New-Age Sales

New-Age Sales

Roadster’s Andrew Moss and Rudi Thun say they’ve created a digital transactional platform that works both in a buyer’s home and in the showroom. But as they readily admit, not every dealer is the ideal user.

April 10, 2017

Taking  Note

Taking Note

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

May 6, 2014

Building a Deeper Link

Building a Deeper Link

Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.

April 29, 2014

Transforming Automotive Retail

Transforming Automotive Retail

Dealertrack’s Raj Sundaram says the industry is in the midst of major change. He believes the company’s acquisition of Dealer.com puts the firm in the perfect position to respond.

April 7, 2014

3 Pillars of Digital Marketing

3 Pillars of Digital Marketing

Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.

January 21, 2014

PCs Still Rule Among Car Shoppers

PCs Still Rule Among Car Shoppers

A new study proves that car shoppers prefer different tools for different stages of the buying process, and, for dealers, a bad mobile site is worse than none at all.

December 23, 2013