The Industry's Leading Source for F&I, Sales and Technology
Search Close Menu

Search Results

Results: 21

Close
Expand All
Social Mishap

Social Mishap

Can you fire an employee for making inappropriate posts on social media? A human resources expert explains why the answer might be ‘No.’

October 19, 2015

5 Keys to Going Social

5 Keys to Going Social

The magazine’s resident retail expert identifies five elements every social media strategy must have to ensure the marketing channel doesn’t become a big waste of time.

October 15, 2015

Status Update

Status Update

Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.

July 6, 2015

Too Much Information

Too Much Information

If you are Googling prospective employees or checking out their social media profiles, you could be running afoul of anti-discrimination laws.

June 2, 2015

3 Pillars of Digital Marketing

3 Pillars of Digital Marketing

Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.

January 21, 2014

#Tweeting4Biz

#Tweeting4Biz

Before you hash up your next Twitter promotion, check out this primer on the dos and don’ts of hashtagging.

February 13, 2013

Points of Pinterest

Points of Pinterest

Joe Ciaccia thinks Pinterest offers dealers what Facebook and Twitter never will. Find out what it is and how his dealership plans to capitalize on the photo-based social network.

August 7, 2012

Finding the Digital Sweet Spot

Finding the Digital Sweet Spot

Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.

May 14, 2012

In High Demand

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

March 13, 2012

Updating F&I

Updating F&I

Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.

March 13, 2012

6 Digital Marketing Tools to Consider

6 Digital Marketing Tools to Consider

Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.

February 7, 2012

F&I’s Social Link

F&I’s Social Link

Social media represents an opportunity for the F&I office to be seen, heard and trusted.

February 2, 2012

4 Social Media Pitfalls to Avoid

4 Social Media Pitfalls to Avoid

The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.

September 6, 2011

The Blogger

The Blogger

By day, Wally Higginbotham is a general manager. By night, he’s a blogger whose posts have attracted more than a half million views and several new customers. Can a blog do the same for your dealership?

May 1, 2011

Social Media’s True Calling

Social Media’s True Calling

Expert explains why linking social media to your community outreach efforts might be the way to go.

January 31, 2011