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Mapping the Customer Journey

Mapping the Customer Journey

To meet and exceed modern consumer expectations at each step of the buying process, develop new techniques and use technology to help them discover, learn, and be validated in their decisions along the way.

January 25, 2021

Transparency Wave Rolling Into F&I

Transparency Wave Rolling Into F&I

Digital retailing invaded the Las Vegas Convention Center in late March for NADA 2018, but its arrival did little to bring clarity to F&I’s cloudy future.

May 7, 2018

Disbanding the 'Seven Car Club'

Disbanding the 'Seven Car Club'

Sales expert lists three tasks dealers must complete to rid their showrooms of underperforming sales pros.

August 19, 2017

5 Tech Tools From NADA 2017

5 Tech Tools From NADA 2017

There were plenty of new innovations on display in and around NADA 2017. The editor takes you on a tour of five new tech tools aiming to help dealers land more sales and F&I opportunities.

April 10, 2017

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