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Results: 27

AutoUSA: Financing Tools Generate Best Website Leads

More than half of the respondents of the AutoUSA annual Internet marketing survey said online credit applications were the best source of online leads. Nearly as many dealers indicated that chat applications were the best source.

November 12, 2013

[Video] F&I Tip of the Week: Give Buyers a Free 'No'

Most customers will say ‘No’ when you ask them if they have any questions about the products you presented on the menu. But there’s a small twist you can add to the end of that question that will determine how the rest of the conversation goes.

May 28, 2013

[Video] Tip of the Week: Selling Piece of Mind

Have you ever had a customer object to an F&I product by saying they never used the last coverage they purchased? Gerry Gould offers a response to that objection, one he says F&I managers need to utilize more often.

April 9, 2013

[Video] Tip of the Week: Handling Objections

John Vecchioni, the F&I Professor, reveals the best objection-handling technique he’s ever come across. United Car Care’s national trainer also explains the “Pirates Method” of objection handling.

November 15, 2012

4 Steps to Selling Paint and Fab

4 Steps to Selling Paint and Fab

To sell environmental protection, you need to clear up several misconceptions. Doing so will pave the way to a successful sale.

June 8, 2012

VIDEO: Tip of the Week

If the customer says “No” to a product, don’t ask “Why?” Instead, have a conversation. Gerry Gould shows you how in this week’s Tip of the Week.

February 7, 2012

5 Steps to Handling an Objection

5 Steps to Handling an Objection

Being able to handle an objection isn’t rocket science, but it does require you to adhere to a strict process. The magazine’s newest F&I expert lays out a five-step plan of attack.

December 1, 2011

F&Idol Contest: Deadline Approaching

F&I managers interested in participating in F&I and Showroom magazine's new F&Idol contest have 10 days to submit their entries. Entries can be recorded using an iPhone, Android phone, Flip video camera, iPad, Webcam or any other video recording device.

July 26, 2011

Turning Objections Into Sales

Turning Objections Into Sales

F&I trainer runs through six objection-handling techniques for selling service contracts and GAP, and offers advice for closing the customers who listen.

April 4, 2011

F&I's 10 Commandments

F&I's 10 Commandments

Starting out in F&I is never easy, but the magazine’s resident expert lays out a game plan to get F&I ‘newbies’ off on the right foot.

February 1, 2011

F&I’s Value Statement

F&I’s Value Statement

Have we forgotten our purpose? A Kentucky dealer provides a reminder of why F&I exists, and why the people fielding the position are so important.

August 1, 2009

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