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Leads: New Value, Different Strategy

Leads: New Value, Different Strategy

It is critical to look at what happens with your sales team once a lead is submitted. Meet the consumers where they are and you’ll see the sales roll in.

December 17, 2020

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

November 19, 2020

Sell the Experience

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

October 13, 2020

COVID-19 Market Insights

COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Insights.

September 29, 2020

Trends Influencing North America Power Sports Market Outlook 
Aftermarket Sales to Drop 8.8% This Year

Aftermarket Sales to Drop 8.8% This Year

Total U.S. automotive aftermarket sales are forecast to decrease 8.8% in 2020 as a result of the impact of the COVID-19 pandemic and related factors.

July 1, 2020

Grooming the Car-Buying Experience

Grooming the Car-Buying Experience

New car buyers still walk into a dealership to purchase the actual vehicle, but most would prefer to spend less time on-site, giving the dealer and sales team less time to build a trusted relationship with customers.

June 9, 2020

How Are Consumers Shopping for Cars?

How Are Consumers Shopping for Cars?

Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.

May 26, 2020

New Vehicle Sales Continue Downward Slide in April, Edmunds Forecasts
IHS Markit Trims 2020 Global Light Vehicle Sales, Production Forecasts
NADA: U.S. New Vehicle Sales Up 1.9% Year-Over-Year

NADA: U.S. New Vehicle Sales Up 1.9% Year-Over-Year

New light-vehicle sales in February were strong, with a SAAR of 16.83 million units for the month—an increase of 1.9% compared to February 2019. Raw sales volume topped 1.3 million units, an increase of 8.4% compared to February of last year.

March 5, 2020

Coronavirus Leads to Nosedive In Global Vehicle Sales
Annual Retail Sales Expected to Fall to 13.48 Million
Kelley Blue Book Announces Resale Value Awards Winners
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