You Don’t Have to Be a Closer to Close
F&I professionals who talk more than they listen miss opportunities to let customers sell themselves. His Madness has the proof.
April 2, 2019
F&I professionals who talk more than they listen miss opportunities to let customers sell themselves. His Madness has the proof.
April 2, 2019
Inspired by a visit to the suit store, His Madness lists six ways F&I pros can tailor their wares to fit any customer.
August 19, 2017
The one-day preshow event was created in partnership with Ethical F&I Managers, a more than 5,000-member Facebook group created by F&I and Showroom’s ‘Mad’ Marv Eleazer. It’s scheduled for Tuesday, May 3, at the Sheraton Tampa Riverwalk Hotel.
January 15, 2016
The Mad Marv-moderated compliance panel at Industry Summit 2014 addressed supposed menu-governing regulations, the hybrid manager, tablet menus and the CFPB.
November 6, 2014
His Madness admits patience isn’t something that comes naturally, but he recognizes how important it is when it comes to managing people.
October 22, 2013
His Madness delves into the rate vs. product discussion, and reminds F&I offices everywhere why the latter does so much more than help per-copy averages.
September 26, 2013
In the finance office, bad habits cost money. His Madness says it’s time to lose your so-called quirks and get down to business.
July 16, 2013
The CFPB’s saber-rattling has failed to upset the magazine’s in-the-trenches columnist, who reminds us that dealers have survived past attacks on their bottom lines.
June 12, 2013
His Madness covers three items you won’t find in any new-hire training manual but are critical to your career in F&I. Together, they make up the unwritten rules of life inside a dealership.
May 15, 2013
His Madness recounts a little history lesson before offering a primer for snuffing out bad habits and making positive changes.
March 20, 2013
When His Madness asked his F&I friends to provide some words of wisdom to F&I newbies, he found a few nuggets of advice for grizzled vets as well.
February 5, 2013
His Madness offers a little pep talk to remind F&I pros that if anybody has reason to be afraid of making a wrong turn, it shouldn’t be you.
December 7, 2012
The debate at this year’s Industry Summit didn’t change His Madness’ opinion about the mobile menu. But he says there is one thing software makers can do that would.
November 13, 2012
After recounting the origins of the F&I menu, His Madness reminds us that talent and dedication are the keys to making it an effective sales tool.
October 8, 2012
Subprime financing is coming back in a big way. Is your dealership ready? His Madness breaks down several different options to help your dealership cash in.
September 14, 2012
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