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New-Age Sales

New-Age Sales

Roadster’s Andrew Moss and Rudi Thun say they’ve created a digital transactional platform that works both in a buyer’s home and in the showroom. But as they readily admit, not every dealer is the ideal user.

April 10, 2017

Taking  Note

Taking Note

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

May 6, 2014