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(Video) Selling Paint Protection

Top trainer says the key to selling environmental protection is to educate — not sell — customers on why advances in paint application have made it a must-have.

July 6, 2016

No Time to Hurt

No Time to Hurt

‘Da Man’ is in a reflective mood this month. His knees are hurting, but the pain isn’t stopping him from delivering in classic Ziegler fashion.

August 7, 2013

Signing Rookies

The magazine’s sales expert breaks down the keys to hiring and retaining talented members of Generation Y.

May 15, 2013

3 ‘P’s of F&I

His Madness covers three items you won’t find in any new-hire training manual but are critical to your career in F&I. Together, they make up the unwritten rules of life inside a dealership.

May 15, 2013

4.5 Success Drivers for 2013

Now that the big annual convention has passed, it’s time to assess what was learned and how we can put it to work immediately. The magazine’s resident sales strategist weighs in.

March 20, 2013

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