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Results: 5
Finding the Digital Sweet Spot

Finding the Digital Sweet Spot

Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.

May 14, 2012

Updating F&I

Updating F&I

Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.

March 13, 2012

We’re Back

Fresh from AFSA and NADA, the editor believes the auto industry is not only back, it’s strong and ready to push forward — and that goes for finance, too.

March 12, 2012

Technology Takes Center Stage

Technology Takes Center Stage

Dealers at the industry's annual get-together said the Internet will set the terms for the market's recovery.

April 1, 2010

The New Word of Mouth

When it comes to social networking, the question is not what it can do for your business, but what it can tell you about your business.

March 16, 2010