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Finding the Digital Sweet Spot

Finding the Digital Sweet Spot

Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.

May 14, 2012

Updating F&I

Updating F&I

Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.

March 13, 2012

In High Demand

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

March 13, 2012

FordDirect Launches DealerConnection Video Showroom

FordDirect, a joint venture between Ford Motor Company and its franchised dealers, launched DealerConnection Vehicle Showroom (VSR). The solution is based on SiSTeR's Technologies' VSHOC and Publisher platform.

February 9, 2012

BMW Group Financial Services Offers New Content on Facebook