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Dealership Avoidance New Shopping Normal

Dealership Avoidance New Shopping Normal

Dealership avoidance is becoming the new normal for car buyers, according to a new study. It showed that one in six shoppers skipped the test drive and nearly half visited one or no dealers prior to making a purchase.

June 2, 2014

Taking  Note

Taking Note

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

May 6, 2014

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