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Results: 24
Why Your Dealership Needs a Digital Concierge

Why Your Dealership Needs a Digital Concierge

So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.

February 6, 2020

Beyond the Cookie: 4 Ways to Deliver Personalized Experiences
3 Gaps in Your Online Data Strategy

3 Gaps in Your Online Data Strategy

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.

January 22, 2020

CTV Advertising: What’s in It for Auto Dealers?

CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

October 30, 2019

3 Digital Retailing Myths Debunked

3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

September 25, 2019

Opinion: Stop Stocking Vehicles You Can’t Sell
High-Value Users: The Key to Maximizing Dealer Ad Dollars
3 Steps to Scrub Your Customer Data and Sell More Cars
3 Ways to Drive Online Reviews

3 Ways to Drive Online Reviews

Sales, F&I, and service all play a role in generating reviews that improve your dealership’s online standing and lend new insights into the customer experience you deliver.

April 26, 2019

Opinion: Early Identification Improves the Customer Journey
Time to Reimagine  Co-Op Marketing

Time to Reimagine Co-Op Marketing

Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.

March 8, 2018

Bridging the Digital GAP

Bridging the Digital GAP

Once the king of the car-buying process, dealers are under attack in today’s Digital Age. Industry insiders believe auto finance sources hold the key to restoring order.

October 10, 2017

New-Age Sales

New-Age Sales

Roadster’s Andrew Moss and Rudi Thun say they’ve created a digital transactional platform that works both in a buyer’s home and in the showroom. But as they readily admit, not every dealer is the ideal user.

April 10, 2017

Taking  Note

Taking Note

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

May 6, 2014

Building a Deeper Link

Building a Deeper Link

Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.

April 29, 2014