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Results: 15
Why Your Dealership Needs a Digital Concierge

Why Your Dealership Needs a Digital Concierge

So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.

February 6, 2020

8 Ways Small Dealers Can Compete With Big Franchises
4 Ways to Take Advantage of Sub Services

4 Ways to Take Advantage of Sub Services

Learn why capturing a younger demographic via new business models, including vehicle subscription services, could require a new mindset for dealers and factories.

November 29, 2019

Louisiana Dealers Do Business Face-to-Face

Louisiana Dealers Do Business Face-to-Face

Louisiana Automobile Dealers Association President Will Green believes the dealers in his state succeed by putting their customers and communities first and maximizing production — and emphasizing compliance — in the F&I department.

November 9, 2019

CTV Advertising: What’s in It for Auto Dealers?

CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

October 30, 2019

3 Digital Retailing Myths Debunked

3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

September 25, 2019

Why Dealership Staff Fear Digital Retailing (and What to Do About It)
Data Can Help Dealers Sell More OE Parts

Data Can Help Dealers Sell More OE Parts

Once treated as classified information, factory parts data is now shared freely. Opportunistic franchised dealers are seizing the opportunity by selling unneeded inventory to independent repair shops.

September 18, 2019

Is Amazon Really a Threat to the Car Business?
7 Reasons to Embrace Mobile F&I

7 Reasons to Embrace Mobile F&I

Car buyers no longer rely on the dealership as their sole source of information about F&I products. Trainer offers seven reasons forward-thinking dealers are meeting customers in the mobile marketplace.

March 16, 2018

The Laboratory: Wade Ford Tests  Connected Cars

The Laboratory: Wade Ford Tests Connected Cars

Steve Ewing loves the car business, and he is willing to try any new program, tool or process that will help Atlanta’s Wade Ford keep pace with the changing demands of car buyers.

March 16, 2018

Time to Reimagine  Co-Op Marketing

Time to Reimagine Co-Op Marketing

Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.

March 8, 2018

There Is Power in Alliances

There Is Power in Alliances

Top trainer lists four ways to build an interdepartmental culture that rewards customers while maximizing the opportunity for F&I product sales.

October 10, 2017

Disbanding the 'Seven Car Club'

Disbanding the 'Seven Car Club'

Sales expert lists three tasks dealers must complete to rid their showrooms of underperforming sales pros.

August 19, 2017

Missed Calls, Missed Sales

Missed Calls, Missed Sales

Despite today’s digital drive, call volumes at dealerships continue to rise. Dealership tech expert breaks down the two biggest phone problems that drive customers away.

July 11, 2017