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Finding the Digital Sweet Spot

Finding the Digital Sweet Spot

Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.

May 14, 2012

Updating F&I

Updating F&I

Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.

March 13, 2012

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