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Louisiana Dealers Do Business Face-to-Face

Louisiana Dealers Do Business Face-to-Face

Louisiana Automobile Dealers Association President Will Green believes the dealers in his state succeed by putting their customers and communities first and maximizing production — and emphasizing compliance — in the F&I department.

November 9, 2019

CTV Advertising: What’s in It for Auto Dealers?

CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

October 30, 2019

3 Digital Retailing Myths Debunked

3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

September 25, 2019

Econtracting: Slippery Slope or Big Opportunity?

Econtracting: Slippery Slope or Big Opportunity?

Progress toward a fully online transaction may be inevitable, but you — and your finance sources — must take concrete steps toward process improvement and regulatory compliance to make econtracting work for your store.

September 24, 2019

Why Dealership Staff Fear Digital Retailing (and What to Do About It)
Data Can Help Dealers Sell More OE Parts

Data Can Help Dealers Sell More OE Parts

Once treated as classified information, factory parts data is now shared freely. Opportunistic franchised dealers are seizing the opportunity by selling unneeded inventory to independent repair shops.

September 18, 2019

3 Keys to Harness the Power of Dealer Data

3 Keys to Harness the Power of Dealer Data

Shoppers are increasingly moving online for all purchases. Few auto dealers have fully realized the competitive marketing advantage this potentially lucrative data stream can bring.

September 2, 2019

Is Amazon Really a Threat to the Car Business?
Opinion: Stop Stocking Vehicles You Can’t Sell
High-Value Users: The Key to Maximizing Dealer Ad Dollars
Why IT Strategy Is Mission Critical to Dealer Success

Why IT Strategy Is Mission Critical to Dealer Success

Dealer software expert warns few dealerships have the IT infrastructure required to support your business operations and protect your data as connected devices, digital retail platforms, and threats to cybersecurity proliferate.

July 1, 2019

Is Technology Changing F&I or Is F&I Changing Technology?

Is Technology Changing F&I or Is F&I Changing Technology?

The rapid evolution and advancement of dealership systems and selling tools has led some F&I managers to fear new technology and others to embrace it. Whether you’re in Flintstones or Jetsons mode, you need a plan to meet or exceed your customers’ expectations.

June 17, 2019

3 Steps to Scrub Your Customer Data and Sell More Cars
4 New Dealer Digital Marketing Tactics

4 New Dealer Digital Marketing Tactics

Make your digital storefront easy to find and deliver a more engaging online experience — for sales and service — with four leading-edge strategies you can try today.

May 8, 2019

Digital Sales Are Stress-Free at Subaru of Puyallup

Digital Sales Are Stress-Free at Subaru of Puyallup

Two years ago, Chris Brown went looking for a way to facilitate sales, trade-ins, and financing for car buyers who prefer to shop online. Today, his Seattle-area Subaru dealership is doing just that, and he says the experience he and his team deliver is just as ‘stress-free’ as ever.

May 7, 2019