While instincts are important, it’s even more critical to have access to the right tools and technology that can help lenders spot synthetic identity fraud before it happens.
January 4, 2021
As customers browse vehicles online, they leave behind valuable information about their interests and intents. Without the right tools, your dealership can’t see customers’ buying signals, which means you may be losing customers to your competition.
January 1, 2021
Online auto retailing is here, it’s vital, and it’s valuable — This expansion has to include evolution in the online F&I presentation to ensure the full scope of revenue opportunity is being captured.
December 22, 2020
Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
December 8, 2020
Video is a great way to reach customers to communicate how they want to receive their vehicles.
November 13, 2020
By all reports, billions of records have been exposed by reported data breaches. If the unthinkable occurs, having a well thought out data breach response plan will help you manage the challenges you and the dealership will face.
November 11, 2020
By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.
November 5, 2020
In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.
November 2, 2020
Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
October 14, 2020
Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.
October 5, 2020
Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
September 30, 2020
The best way to counter long-term changes in consumer behavior is by embracing change through innovation.
September 21, 2020
Keeping your vehicle inventory safe from thieves, vandals, and other criminals is critical, but not all security strategies are equally successful.
September 16, 2020
It's your time to embrace behavioral data, discard outdated models, and change your data paradigm. Anything less limits a dealership's ability to both survive this crisis and then navigate the recovery on the other side.
September 15, 2020
Buying behaviors may change for a growing number of potential car shoppers, many who have lost jobs or been furloughed due to the economic fallout of the pandemic. As more lenders rely on advanced real-time data, they may mitigate risk and put themselves in a better competitive position.
September 8, 2020