The promise of digital retailing certainly benefits car shoppers, many of whom are clamoring for a shorter process when they arrive at the dealership. And with everyone now dealing with COVID-19, car shoppers will rely even more on the digital retailing process.
June 1, 2020
As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.
May 19, 2020
Data breaches are on the rise across all industries. So, what can you do to be prepared? Start with education and staying up to date with the most common methods used to gain access to a company’s systems.
May 13, 2020
An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.
May 12, 2020
Dealers today have a choice of F&I technologies to sell to Gen Z buyers. Use yours to educate this audience about what your products do and how they will benefit from their purchase.
May 6, 2020
The dynamics of the auto retail industry have dramatically shifted over the past few weeks. The good news here, is that while the backdrop has changed, many dealers still have the capability to work deals remotely.
May 4, 2020
Digital retailing is a powerful lead channel to reach more shoppers and sell more cars – if you do it right. Remember that a successful strategy includes the right tools, promotions, processes, and support.
April 23, 2020
Small businesses like dealerships are feeling the serious effects already with significantly reduced foot traffic and declining sales. It is more important than ever to connect to customers through these challenges and help them understand that you are open for business and implementing new tools and practices to reach customers.
April 14, 2020
Dealers need to get creatively ahead of the curve by meeting shoppers where they are, and that may be by means of video.
March 18, 2020
The auto industry is ripe for innovation, but…
March 5, 2020
So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.
February 6, 2020
When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
February 4, 2020
Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.
January 27, 2020
Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
January 22, 2020
The latest and greatest tool might help you sell more cars and F&I, but isn’t that what the last one was supposed to do? Use this three-step process to evaluate the technology you are already paying for.
December 31, 2019