Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.
February 22, 2021
Consumers have become accustomed to the conveniences technology provides, so here are the digital marketing resolutions every dealership and dealer-partner needs to keep in mind in 2021.
February 11, 2021
With digital retailing, manufacturers see the opportunity to improve customer experience by empowering shoppers to buy the way they do in all other aspects of their lives – from the comfort of home.
February 8, 2021
To meet and exceed modern consumer expectations at each step of the buying process, develop new techniques and use technology to help them discover, learn, and be validated in their decisions along the way.
January 25, 2021
While instincts are important, it’s even more critical to have access to the right tools and technology that can help lenders spot synthetic identity fraud before it happens.
January 4, 2021
Online auto retailing is here, it’s vital, and it’s valuable — This expansion has to include evolution in the online F&I presentation to ensure the full scope of revenue opportunity is being captured.
December 22, 2020
Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
December 8, 2020
Video is a great way to reach customers to communicate how they want to receive their vehicles.
November 13, 2020
By all reports, billions of records have been exposed by reported data breaches. If the unthinkable occurs, having a well thought out data breach response plan will help you manage the challenges you will face.
November 11, 2020
By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.
November 5, 2020
In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.
November 2, 2020
Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
October 14, 2020
Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.
October 5, 2020
Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
September 30, 2020
The best way to counter long-term changes in consumer behavior is by embracing change through innovation.
September 21, 2020
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