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Results: 270
Why Your Dealership Needs a Digital Concierge

Why Your Dealership Needs a Digital Concierge

So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.

February 6, 2020

Beyond the Cookie: 4 Ways to Deliver Personalized Experiences
4 Ways to Identify Motivated Car Shoppers

4 Ways to Identify Motivated Car Shoppers

Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.

January 27, 2020

3 Gaps in Your Online Data Strategy

3 Gaps in Your Online Data Strategy

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.

January 22, 2020

Stop Chasing the Next Big Thing

Stop Chasing the Next Big Thing

The latest and greatest tool might help you sell more cars and F&I, but isn’t that what the last one was supposed to do? Use this three-step process to evaluate the technology you are already paying for.

December 31, 2019

Digital-Driven Transparency Is the New Standard for Wholesale
Q&A: It’s Time to Move F&I Online

Q&A: It’s Time to Move F&I Online

Is it possible those who have resisted the move toward a fully online transaction were right all along? Take a hard look at the benefits — and limitations — of digital F&I.

December 18, 2019

8 Ways Small Dealers Can Compete With Big Franchises
Data Mining: The Golden Opportunity You’re Ignoring
4 Ways to Take Advantage of Sub Services

4 Ways to Take Advantage of Sub Services

Learn why capturing a younger demographic via new business models, including vehicle subscription services, could require a new mindset for dealers and factories.

November 29, 2019

Louisiana Dealers Do Business Face-to-Face

Louisiana Dealers Do Business Face-to-Face

Louisiana Automobile Dealers Association President Will Green believes the dealers in his state succeed by putting their customers and communities first and maximizing production — and emphasizing compliance — in the F&I department.

November 9, 2019

CTV Advertising: What’s in It for Auto Dealers?

CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

October 30, 2019

3 Digital Retailing Myths Debunked

3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

September 25, 2019

Econtracting: Slippery Slope or Big Opportunity?

Econtracting: Slippery Slope or Big Opportunity?

Progress toward a fully online transaction may be inevitable, but you — and your finance sources — must take concrete steps toward process improvement and regulatory compliance to make econtracting work for your store.

September 24, 2019

Why Dealership Staff Fear Digital Retailing (and What to Do About It)