Why Video is Important to Communicate with Your Customers
Video is a great way to reach customers to communicate how they want to receive their vehicles.
November 13, 2020
Video is a great way to reach customers to communicate how they want to receive their vehicles.
November 13, 2020
By all reports, billions of records have been exposed by reported data breaches. If the unthinkable occurs, having a well thought out data breach response plan will help you manage the challenges you and the dealership will face.
November 11, 2020
By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.
November 5, 2020
Preloaded appearance ancillaries or ‘bundles’ included with every unit can initially be tricky to ‘sell’ to a car shopper but with the proper positioning, CSI can be increased with a preloaded bundle as a Line 1 add.
November 1, 2020
Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
October 14, 2020
Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.
October 5, 2020
Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
September 30, 2020
It's your time to embrace behavioral data, discard outdated models, and change your data paradigm. Anything less limits a dealership's ability to both survive this crisis and then navigate the recovery on the other side.
September 15, 2020
Buying behaviors may change for a growing number of potential car shoppers, many who have lost jobs or been furloughed due to the economic fallout of the pandemic. As more lenders rely on advanced real-time data, they may mitigate risk and put themselves in a better competitive position.
September 8, 2020
Consumers and dealers alike have turned to digital retailing in spades as we all adapt to being virtual during these challenging times. Two digital experts sat down with AE to discuss the evolution of menu selling, the need to bridge the traditional F&I sales model with digital retailing, and best practices for agents.
August 26, 2020
Electric vehicles aren’t new. What is new, is consumer interest.
August 17, 2020
To design and develop new technological innovations, automakers need software engineers. So how do OEMs successfully compete for this in-demand talent against competitors that are also investing in smart technology?
August 12, 2020
Cyberattacks are happening fairly frequently, and dealerships are prime targets because they have exactly what cybercriminals are looking for, and because their IT systems and policies may not be a top priority. Take the necessary steps to protect your customer data, your bank accounts, and your reputation.
August 12, 2020
Messaging apps, AI, and self-service customer support options such as adaptive FAQ’s with interactive guides have allowed retailers to scale down contact centers to rely more on chatbot technology and give customers the quick and reliable answers they need.
August 10, 2020
Most of a dealership's marketing strategy is geared toward driving business to the website. But as an industry, we’ve forgotten one of the most basic principles of marketing which is creating unnecessary headwind in traffic flow to the URL destination.
August 10, 2020