If you have been using digital retailing primarily as a lead generation tool, or if you are still using archaic contact requests, it’s time to put some serious thought into the middle ground of the digital retailing revolution.
September 23, 2021
Having the right mix of protection programs while also educating consumers provides for a true win-win scenario in these still unusual times.
August 25, 2021
There are many benefits of going mobile with your CRM — explore how dealers can retain control through the process.
August 16, 2021
As the point of sale becomes more fluid, F&I considerations have moved further upstream. Opportunity abounds in the F&I landscape if dealerships understand their F&I performance.
June 24, 2021
2021 offers an extremely promising year with the implementation of new technologies adding to the automotive value chain, and digital automotive retailing is predicted to see an observable lift.
May 10, 2021
If more dealers sold VSCs to their own customers, it would be extremely effective in re-directing this marketplace back to dealerships, which is where these products historically were sold.
May 4, 2021
As a dealership, you can’t afford to ignore the individual players in your own omnichannel – listen to them and reap the rewards.
May 3, 2021
With advanced analytical insights, dealers and lenders have more power to reach consumers on a personalized level while also protecting against the threat of fraud.
April 19, 2021
The model of selling vehicles alone is not enough to grow and drive profits for a dealership.
April 12, 2021
Including access to F&I products in your digital process is critical to the success of your online retail strategy.
April 7, 2021
Whether the dealership ties in maintenance, appearance packages, car washes, or loaner cars, a portfolio of value-added F&I products, are what brings the customer back and reminds them why they bought from you.
April 5, 2021
By providing customers with notifications about vehicle service, maintenance specials, recalls and more, dealerships are building lasting relationships with existing customers to improve retention.
April 5, 2021
While stores ponder their physical store operations, retailers understand that planning also needs to account for changes in shoppers’ behavior and expectations.
March 15, 2021
Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.
February 22, 2021
Consumers have become accustomed to the conveniences technology provides, so here are the digital marketing resolutions every dealership and dealer-partner needs to keep in mind in 2021.
February 11, 2021
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