The needs arising from the pandemic have accelerated the needs of dealers to welcome digital innovation and the ability to provide an enhanced customer digital retailing experience will accelerate your revenue growth and drive loyalty.
November 19, 2020
Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.
November 18, 2020
Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.
November 4, 2020
In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.
November 2, 2020
The presidential election cycle will create unique concerns for dealerships dealing with employees who wish to discuss politics at work, especially given our country’s politically and socially charged environment.
October 21, 2020
Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.
October 12, 2020
As car dealerships continue to tackle the difficulties of the pandemic, it is important to also acknowledge the ways in which this transformation has moved the needle forward.
September 28, 2020
When the pandemic subsides, I am convinced that the recent lessons learned will give the automotive industry new opportunities to thrive.
September 23, 2020
Keeping your vehicle inventory safe from thieves, vandals, and other criminals is critical, but not all security strategies are equally successful.
September 16, 2020
It's your time to embrace behavioral data, discard outdated models, and change your data paradigm. Anything less limits a dealership's ability to both survive this crisis and then navigate the recovery on the other side.
September 15, 2020
Brands work hard to form emotional connections with consumers, and brands that haven’t established an authentic identity are paying the price when the statements they make don’t ring true with what their customers think and feel.
September 10, 2020
In order to keep up with a rapidly changing industry, dealers need to find new operating efficiencies and build connections with the communities they serve, if they expect to stay a step ahead of their competitors.
September 9, 2020
The business environment has changed and this requires a mindset shift for dealers from episodic and transaction-based, to ongoing and service-oriented.
August 26, 2020
It’s one thing to say you’ll support your community, but it’s another thing to do it. No one can say that dealer Art Schaller, Jr., of Schaller Auto Group, New Britain, Conn., only pays lip service to charitable opportunities.
August 26, 2020
The automotive industry is going through rapid change, facing additional costs associated with personnel, benefits, and retention, and depending on a steady stream of additional customers to replace those customers that have defected. So how do you change how you conduct business to meet the current challenge?
August 26, 2020