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Dealers’ Advertising Strategies for the Ford Bronco & F-150
Terror at 84 Months

Terror at 84 Months

F&I pro says dealers need to consider the repercussions of longer term loans before making them their new normal.

May 6, 2016

Return to Normalcy

Return to Normalcy

The industry shifts its gaze to leasing as the segment realizes gains and prompts dealers to update their processes.

February 2, 2012

Fighting for a Worthy Cause

Fighting for a Worthy Cause

Cal Worthington Ford may relocate from its longtime home in Long Beach, Calif., if the city can’t beat an offer from the legendary dealer’s manufacturer.

June 1, 2010

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