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Leads: New Value, Different Strategy

Leads: New Value, Different Strategy

It is critical to look at what happens with your sales team once a lead is submitted. Meet the consumers where they are and you’ll see the sales roll in.

December 17, 2020

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

November 19, 2020

Sell the Experience

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

October 13, 2020

Grooming the Car-Buying Experience

Grooming the Car-Buying Experience

New car buyers still walk into a dealership to purchase the actual vehicle, but most would prefer to spend less time on-site, giving the dealer and sales team less time to build a trusted relationship with customers.

June 9, 2020

How Are Consumers Shopping for Cars?

How Are Consumers Shopping for Cars?

Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.

May 26, 2020

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