8 Ways Small Dealers Can Compete With Big Franchises
The digitization of the auto retail and finance industry has helped level the playing field for dealers who are willing to invest in new tools — no matter your size or location.
December 9, 2019
The digitization of the auto retail and finance industry has helped level the playing field for dealers who are willing to invest in new tools — no matter your size or location.
December 9, 2019
Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.
December 2, 2019
Fleet Forward’s Chris Brown takes an up-close look at the Tesla Cybertruck and asks whether an (almost) indestructible exterior can help it break into the U.S. fleet market.
November 25, 2019
Louisiana Automobile Dealers Association President Will Green believes the dealers in his state succeed by putting their customers and communities first and maximizing production — and emphasizing compliance — in the F&I department.
November 9, 2019
Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?
October 30, 2019
Expert shares the four essential components dealers should look for in outside training programs for sales and F&I professionals, each of which contributes to improved morale, productivity, and profits.
October 2, 2019
Dealers must find a new unique selling proposition in a market driven by highly informed car buyers who already know your price and are more likely to be swayed by value.
September 30, 2019
Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.
September 25, 2019
Dealers see the potential for more sales, higher profits, and improved CSI scores that digital sales and F&I can bring. Your employees fear the loss of job security and the burden of new responsibilities.
September 23, 2019
Opioid use and abuse among dealership employees can’t be tolerated, but termination is not the only answer. Attorney offers three tools American business owners are using to confront the opioid crisis in a compassionate and compliant way.
August 19, 2019
Inventory management expert advises dealers to go against the used-car flow by using online marketing to clear out aging units and inform your stocking choices.
July 26, 2019
Getting bonded for the lowest possible premium requires your highest possible credit score. Here’s how it’s done.
July 19, 2019
Build a foundation of returning sales and service customers that will withstand any downturn. Operations expert lists the five simple strategies you need to get the job done.
June 19, 2019
The dealer who chaired Volkswagen’s U.S. advisory council through the Dieselgate scandal says his experience reinforced the need to communicate with speed, influence with information, and seize leadership moments.
June 17, 2019