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An Easy Upsell Opportunity for F&I

An Easy Upsell Opportunity for F&I

What if we told you there is a better way to increase the penetration for appearance protections while exploding your ROI? If you have never thought of it before, maybe you should…

December 1, 2020

Why Comply?

Why Comply?

We live in an ‘Age of Compliance Awareness’ and someone is always watching. We should care about what they see.

November 30, 2020

Where Do Good F&I Managers Come From? 

Where Do Good F&I Managers Come From? 

If you haven’t had good luck in hiring F&I managers from other dealerships, you may want to consider developing a bench for F&I managers. With a plan and some patience, you may find you have a “good one” already working for you.

November 30, 2020

Everybody is Your Friend, You Just Haven’t Met Them Yet
Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

November 19, 2020

New Business Strategies for the Post-Pandemic Shopper

New Business Strategies for the Post-Pandemic Shopper

The needs arising from the pandemic have accelerated the needs of dealers to welcome digital innovation and the ability to provide an enhanced customer digital retailing experience will accelerate your revenue growth and drive loyalty.

November 19, 2020

The Silver Lining: A New Sales Model Emerges

The Silver Lining: A New Sales Model Emerges

Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.

November 18, 2020

Why Video is Important to Communicate with Your Customers
Data Breach 101

Data Breach 101

By all reports, billions of records have been exposed by reported data breaches. If the unthinkable occurs, having a well thought out data breach response plan will help you manage the challenges you and the dealership will face.

November 11, 2020

Do You Have What it Takes to be a Closing Junkie?

Do You Have What it Takes to be a Closing Junkie?

Closing deals is both a state of mind and a consequence of well thought out actions. The power lies in the salesperson that focuses their laser vision onto the next person entering the dealership.

November 10, 2020

Can You Hear Me Now? Social Listening for Success 
How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.

November 4, 2020

Questions to Ask as You Evaluate Conquest Vendors

Questions to Ask as You Evaluate Conquest Vendors

In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.

November 2, 2020

A Few Ways Preloaded Ancillary Bundles Can Increase CSI

A Few Ways Preloaded Ancillary Bundles Can Increase CSI

Preloaded appearance ancillaries or ‘bundles’ included with every unit can initially be tricky to ‘sell’ to a car shopper but with the proper positioning, CSI can be increased with a preloaded bundle as a Line 1 add.

November 1, 2020

Reigning in Franken-agency

Reigning in Franken-agency

On June 29, the United States Supreme Court ruled that the structure of the Consumer Financial Protection Bureau was unconstitutional. A compliance expert shares why this matters, and why it matters to dealers in particular.

October 30, 2020