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Results: 7

Virus Alert!

The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.

April 16, 2012

Winning Online

The magazine’s resident sales strategist breaks down the key investments dealers need to make to win online.

February 1, 2012

Under Construction

Building the virtual F&I office really shouldn’t be that difficult. If you know how to overcome an objection, you already have your first post.

February 1, 2012

Top Priorities for 2012

Four marketing and dealership experts tell the magazine’s sales strategist to expect big things from social media, mobile marketing and data mining in 2012.

January 17, 2012

Cursing the Internet

With TrueCar drawing the ire of some dealers, the editor wonders if the rest of the industry is beginning to share his long-held contempt for the Internet.

January 17, 2012

The ‘New’ Road to a Sale

If you don’t have your showroom act down, shame on you. If you need a little help with handling Internet and phone-in leads, then read on.

October 31, 2011

Rime of the Ancient Dealer

Still rattled from the NAF Association’s latest conference, the editor shares one speaker’s unsettling vision of the dealership of the future.

July 5, 2011