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Trial Closes: Impact by Design

Trial Closes: Impact by Design

In this video, Dwayne Wiggins from the Automotive Training Academy by Assurant talks about the differences of soft and hard trial closes and how they can impact a sale.

December 2, 2021

How to Respond to a Customer

How to Respond to a Customer

In this video, David McKellar from the Automotive Training Academy by Assurant will discuss the difference between a statement, a question and an objection. Your ability to respond appropriately to each of these 3 responses from a customer can affect your sales results.

November 4, 2021

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