What if we told you there is a better way to increase the penetration for appearance protections while exploding your ROI? If you have never thought of it before, maybe you should…
December 1, 2020
We live in an ‘Age of Compliance Awareness’ and someone is always watching. We should care about what they see.
November 30, 2020
If you haven’t had good luck in hiring F&I managers from other dealerships, you may want to consider developing a bench for F&I managers. With a plan and some patience, you may find you have a “good one” already working for you.
November 30, 2020
The real finesse in F&I is managing your relationships. If you can master your ability to connect with others, you will master this profession as well.
November 25, 2020
While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.
November 19, 2020
The needs arising from the pandemic have accelerated the needs of dealers to welcome digital innovation and the ability to provide an enhanced customer digital retailing experience will accelerate your revenue growth and drive loyalty.
November 19, 2020
Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.
November 18, 2020
Video is a great way to reach customers to communicate how they want to receive their vehicles.
November 13, 2020
By all reports, billions of records have been exposed by reported data breaches. If the unthinkable occurs, having a well thought out data breach response plan will help you manage the challenges you and the dealership will face.
November 11, 2020
Closing deals is both a state of mind and a consequence of well thought out actions. The power lies in the salesperson that focuses their laser vision onto the next person entering the dealership.
November 10, 2020
By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.
November 5, 2020
Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.
November 4, 2020
In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.
November 2, 2020