Why do so many customers tell you they don’t need a service contract because they already have AAA? Pitching the side benefits of an F&I product can obscure its core purpose. American Financial’s Dwayne Wiggins offers a two-step solution you can implement today.
December 5, 2019
A recent dealership visit proved to UDS’s John Tabar that opportunities for F&I product sales are lost when too many assumptions are made. The cure is maintaining your enthusiasm and not shortcutting your process — or your customer. Face your next challenging deal head-on with this motivational Tip of the Week.
December 2, 2019