Find the Onion!
If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.
April 12, 2022
If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.
April 12, 2022
Welcome an objection, embrace it and create an irresistible offer that makes “yes” easy, and then close on something else.
February 22, 2022
Continue to study the different customer types and personalities and how best to serve them, and remember: We are customers too.
January 25, 2022
Here are a few ways to move your focus from closing to connecting.
January 4, 2022
Becoming skilled on helping each individual self-discover their needs and then motivating them to act on that discovery, is an amazing talent – That’s what we call an F&I professional.
November 23, 2021
True servants with a heart to make people and the industry at large better are priceless and worthy to be honored.
October 14, 2021
How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.
September 21, 2021
There are four definitive areas where F&I professionals can and should excel.
August 17, 2021
Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.
July 13, 2021
If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.
June 15, 2021
Three ingredients are necessary to consistently execute a winning performance in the F&I office.
June 3, 2021
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