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Enjoy the Journey. It’s Later Than You Think!
Fight the Gravitational Pull of Average!

Fight the Gravitational Pull of Average!

Top trainer wants you to stop asking about average penetration rates and PRU and start challenging yourself to become a better F&I manager every day — particularly on slow days.

September 5, 2019

Are You Menu Selling or Menu Telling?

Are You Menu Selling or Menu Telling?

Top trainer shares three questions every F&I manager should be asking themselves, all of which have little to do with your choice of menu and everything to do with the way you’re using it.

July 5, 2019

Sell More F&I By Moving Your Target

Sell More F&I By Moving Your Target

To improve your per-copy average and develop selling skills that will last the length of your F&I career, quit making excuses and start allowing customers to express the needs your products were designed to meet.

June 6, 2019