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Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

November 19, 2020

COVID-19 Market Updates

COVID-19 Market Updates

Black Book recently published an update to their weekly COVID-19 Market Insights Report.

November 17, 2020

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.

November 4, 2020

A Few Ways Preloaded Ancillary Bundles Can Increase CSI

A Few Ways Preloaded Ancillary Bundles Can Increase CSI

Preloaded appearance ancillaries or ‘bundles’ included with every unit can initially be tricky to ‘sell’ to a car shopper but with the proper positioning, CSI can be increased with a preloaded bundle as a Line 1 add.

November 1, 2020

5 “Spooktacular” Lease Deals for Halloween
COVID-19 Market Insights

COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Insights report.

October 20, 2020

KAR Global Champions Customer Success with Strategic Operational Alignments
Sell the Experience

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

October 13, 2020

NADA Issues Analysis of Third Quarter 2020 Auto Sales
How to Leverage Quality Leads to Drive Your Dealership Business Toward Recovery 
COVID-19 Market Insights

COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Insights.

September 29, 2020

Black Book: COVID-19 Market Updates
Trends Influencing North America Power Sports Market Outlook 
Study: Slashing Budgets, Pandemic Auto Shoppers Are Eager for Online Tools and Promotions
Black Book: COVID-19 Market Insights